Pennington Ultra Birdseed Commercial
It started with what appeared to be an innovative product promoted with the coolest commercial I’ve seen in a while. Check out the Pennington Ultra Birdseed commercial below.
I saw this commercial and it cracked me up. Curious, I checked at my local Walmart and they just started carrying it. They decked out a big part of their birding shelf space with custom shelf tags supplied by Pennington and I was able to get my first bag of Pennington Ultra Nut and Fruit Blend at a great price. My birds loved it and all was good in my backyard.
Then, it all seemed to fall apart.
Hey, Where Did My Birdseed Go?
Within two months, Walmart completely replaced the Pennington seed with Scott’s and other seeds while leaving the Pennington shelf dressing up. Thinking it was just another in a series of Walmart’s “here today, gone tomorrow” shelving practices, I held out hope that it would come back. Not to be. It was gone for good.
Pennington Customer Service
I emailed the company to ask what was up and where else I could find the product. After about 3 days I got a response with a list of at least 10 stores I should be able to find it in. I checked most of them and it was not there and in some cases had never been. I wrote them back to tell them this and was told I should ask the garden center person at these places to stock it. I may still do this but first I want to talk a little about what I think went wrong.
Courting A Retail Giant
Anybody who knows anything about Walmart knows they are a market leader. They can dictate the terms of almost any product they sell to the manufacturer. If you don’t like their terms you can try to sell 200 million units of your product by yourself. It’s that simple. So, I can understand why Pennington targeted them first when they decided to find a retailer for their product.
The problem I have is that it is irresponsible and wrong to put so many eggs in one basket when trying to bring a new product to market. When I think of paying the money to launch a commercial like they did with no backup plan whatsoever it just amazes me. It’s like they put all that money into getting Walmart to carry their product that they didn’t even care about any other outlet.
Where Does That Leave Me/Us?
I can watch the Pennington Ultra commercial on YouTube for a product I can’t find anywhere. Not even online. Shame on you Pennington. You should have put your customers first when you decided to create and market a new birding product. I can only conclude that birdseed does not comprise a sizable part of their business. With what I’ve seen from Penningto so far, it doesn’t look like it ever will.
What Do You Think?
Were you sucked in by their commercial only to find you couldn’t buy the product at all or only once? The Nashville area I live in is not the sticks. We have every major retailer and our people spend money at them. So do tell me if you’ve had success and that I’m just experiencing a regional problem.
Leave me a comment to tell me your experience with Pennington Ultra birdseed.